How one person on my mailing list stayed silent for five years - and then generated £5,225 for my business
Hey you!
A few years back, a woman booked in with me for a discovery session to try out and talk to me about how coaching could help her business.
I didn’t recognise the name, further investigating showed that she didn’t follow me on instagram, wasn’t in my then facebook group, hadn’t attended a workshop.
But, she was on my mailing list.
In fact, at that point, she had been on my list for five years. And signed up originally to get my free Light Up Your Life e-course.
In that time she had opened most of my emails (and presumably read them) but that was the only connection.
And what a powerful one!
She became a client herself and worked with me over a year, she told lots of her small business friends about me and as a result not only did she become a client, the following happened;
One of her friend joined a group programme and attended a couple of workshops
One went straight in with a 1:1 package
Another recommended me to a colleague of hers who commissioned me to create and run a series of sessions and coaching tools for a cohort of enterprise students at the college where she worked, to help them with mindset and resilience.
(Yes I sent her some flowers!)
That was over £5k of income just from ONE person being on my list.
And that is the power of having email subscribers over social media followers or hoping people find your website or blog. They get on your list, you build up a good impression, they wait until the time is right and then…
But how do we get high quality people on our list so they can turn into this kind of income for our business?
This is where a really good lead magnet comes in - what’s a lead magnet I hear you say?
A lead magnet is a free but irresistible, valuable resource that solves a real problem for your ideal audience, delights them in some way and makes them think:
“If this is what they give away for free, imagine what I’d get if I worked with them or bought from them.”
You will no doubt have signed up for many of these, in fact if you are another businesses mailing list, you have, many many times!
And be honest, most of them were crap. And you never bought anything from them.
Wasted opportunity for them my friend! All that effort to get you there through social posts, maybe even paid ads and all they got was tumbleweed or an instant unsubscribe… sad!
So let’s not make crap lead magnets, together, let’s make BRILLIANT ones!
If you do not have a lead magnet yet, or yours isn’t working as well as you would like, I can help you create one. More about what makes a good one another time…
From Monday 1 September, I’m running a low-cost, high-focus mini course to help you get it done.
You will:
Join or watch short Zoom sessions for knowledge, idea brainstorming, and Q&A (live or recorded)
Work through simple resources to create your perfect lead magnet
Be part of a pop-up WhatsApp group for feedback and support during the week
Share your lead magnet with my list (over 2,500 people) and the lists of other participants for extra reach - this is worth the ticket price alone.
By the end of the week*, you will have a beautiful lead magnet, ready to share!
It will cost £35 to take part, (Though there will be an early bird when it’s first released) or £20 if you are already a paid Substack member. At the moment if you sign up, you are just joining the waitlist, and I will send further details and payment links later.
This is what Kristy, a former client, said after we worked on her email strategy and lead magnet for her business:
“This was such a good task to work with you on last week. Email marketing has gone from being that thing I always left to the last minute and rushed, to something that I can see is valuable for my business and will work! I love my new download too, thanks for helping me with that, I feel proud to ask people to sign up for it as it’s so good and I don’t feel scammy or salesy when I offer it.”
Why trust me to help you?
I have 30+ years experience of working in many aspects of marketing
Including 13 as a marketing consultant to small businesses
5+ years as a trained coach helping women with their business mindset
Run two small businesses of my own
Love email communications and marketing, it’s my thing
Also! my super power is coming up with ideas, so if you REALLY can’t think of a good idea for a lead magnet, I probably can :)
I’ll be back later to talk to you about this some more but for now, just put your name down and I’ll send you more details and a payment link when I can :)
(PLEASE NOTE: THE FORM NOW WORKS! I had a glich in my form so apols to those who already clicked through and got nowhere! It works now and thanks to Amanda for letting me know!)
On the form in the link I ask a handful of quick questions so that I can make sure I am creating the resources that you need to flourish! You input is so important at this point so please do tell me anything you want to!
If you are ready to create something irresistible that draws the right people into your world, so they can start creating income for you, click below to join the list.
With love,
Sarah x
PS If you’d rather work on this 1:1 we can do so in a Spark Session. Click here to find out more and book your spot. That way you have my undivided attention and we can go through all the ideas, choose what’s best and make a plan for creation and marketing so that your lists starts to grow!
*If just a week sounds a stretch/ rushed, please know that I’ll be there for you for the week after too, so you can spend the first week learning and absorbing and the second week making. Sound good?
PPS if you’d like a discovery call you can get one HERE.
nice
This is perfect timing. Count me in. 😊