The importance of your mindset in marketing
I want to quickly start your week by getting you thinking about the importance of mindset when you are approaching your marketing.
In my 1:1 coaching with clients and chatting with the women in my groups*, I have seen many examples of where women are NOT doing their best marketing and presenting themselves as well as they could because they are not stretching their idea of what they could do, what would work etc.
They’re not willing, at that point, to feel the fear and do it anyway. So ask yourself
When was the last time you really shook something up?
When did you last assess things like the content of your email newsletters, or your social content, or the networking groups that you were hanging about it?
How often do you put doing or starting something off because you perceived it as being tricky or intimidating?
Be honest - is the lack of consistency/ success in your work connected to your lack of willingness to stretch yourself?
I'm not saying we should be pushing our way through loads of discomfort in our businesses and creative work all the time. I think there is a time to stretch and grow, a time to consolidate and a time to rest in any business.
But if you feel that you haven't changed anything, or taken yourself outside of your comfort zone for a while, maybe now is the time?
Things that might look a bit stretchy to you could include;
Being less curated on your instagram - posting more live videos instead of beautiful and carefully composed photos
Setting yourself a bigger monthly target for growing your email list
Approaching someone with a podcast to ask if they’d have you on as a guest
Entering your work or business for an award
Applying for funding to support your work or help you start something new
Deciding to remove products or services that you no longer enjoy making or delivering, regardless of how well they sell
Joining a new networking group where you don't know anyone but feel it would be good for your business.
Looking for speaking or exhibition opportunities to get you directly in front of your audience
Rebranding to incorporate the ways in which your business has grown
Sorting out tech niggles that are stopping you delivering your content and products to people in the best ways - but where the tech is unknown to you
So have a think and answer yourself this question;
What can I do to stretch myself today?
I'd love to hear from you! Do hit reply and tell me where you think you need to stretch yourself.
Have a great week!
Thanks for lighting a fire under my bum on a couple of things I've been "meaning to" do our think about. I know so much about marketing is mindset, and I still feel so uncomfortable about it, even though I value my work and know that it's important, and I know it's needed. Actually showing up though still feels vulnerable, and prevents me doing service to my own work. I know it's practise, and I need to prioritise it!
This is so helpful, thank you! I am currently stretching myself by assessing which social media sites I actually enjoy interacting with, getting rid of the ones I don't and building the ones I do. It's terrifying! This post has given me the kick I need to actually do it!